As usually, Marketing News was an interesting read. Some of curious articles (from my perspective):
Max out the full value of “thank yous” (page 26).
This issue had my favorite section: an advice on marketing careers. The advice was simple and easy to follow – we should thank those who help us along our career path…. they may do it again…
Who ditched ethics 101? (page 3).
Whole Foods Market Inc. CEO John Mackey posted negative comments about its business rival in Yahoo!’s chat room. He did it anonymously over last eight years. Mackey apologized to stakeholders. This tiny article is rather amusing: how anybody can think that anonymous postings would not be eventually discovered (if somebody else would really want to do it)? 🙂
Go along for the ride (page 9).
Though the topic is rather boring for me personally – sports marketing – the idea is very useful and can definitely be utilized for b-to-b. A cycling event was promoted with a very innovative web site accompanied with a downloadable companion toolbar. The toolbar provided instant access to feeds, audio, and the site. The cost of the site, toolbar, and their maintenance was around $100,000. I wonder, however, why not use a widget (sometimes called BDA)?